Aarti joined BioVid in December 2008. She has focused on pharmaceutical market research for the past 12 years holding senior positions at the healthcare divisions of TNS and Synovate. Her focus has been in the areas of strategic custom research and consulting, especially in the areas of new product development and global studies. In particular, Aarti has a specific interest in the use of conjoint techniques.
Aarti's therapeutic experience spans a wide range of areas, including Diabetes, Hepatitis C, Pain Management, Rheumatoid Arthritis, and other autoimmune conditions, Chronic Kidney Disease and surgical devices. She has managed projects among a variety of audiences: physicians, KOLs, payers, administrators, and patients.
She holds a BSc in Chemistry and the Analysis of Science and Technology from the University of Manchester, UK, and has also conducted research investigating the globalization of the pharmaceutical industry.
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