Andrew has spent his career delivering strategic brand insights to clients in the healthcare arena by combining deep therapeutic knowledge with innovative research methods. His expertise is in applying cutting-edge methodologies in a bottom-lined oriented, client-focused context. He has provided guidance to pharmaceutical clients with products at all stages in the lifecycle, but tends to concentrate on compounds in the pre-launch and early launch phases. Over the past decade, BioVid has become one of the most sought-after market research firms in the industry. This is due, in part, by Andrew's unbending belief that the role of market research is best characterized as a tool for decision support rather than as a decision making tool. That is, marketing research should never take the place of sound business judgment or be used by a manager for decision avoidance.
In addition to his role at BioVid, Andrew has been a guest lecturer on strategic marketing at The Wharton Business School, Neibrija International School of Business, Universidad Nebrija, Spain, and Guangzhou University, People's Republic of China.
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