JoAnn is an experienced marketing research professional having conducted both pre and post launch studies within the professional and consumer markets. Throughout her career, JoAnn has lead key research engagements for biotech, device, and diagnostic companies. She has held senior level marketing and sales positions at several major healthcare firms, sharing unique perspectives and insights with her clients. In total, she has over 20 years of research, sales, and marketing experience.
JoAnn has served as Executive Director of Marketing for IBAH, Inc., one of the top 5 global contract research organizations in the world. She has also held senior management positions at Matritech, Inc. as Vice President of Sales and Marketing, Chiron Diagnostics as Worldwide Marketing Manager, ACS:Centaur and CIBA Corning Diagnostics where she held positions such as Worldwide Marketing Manager Strategic Intent and Worldwide Manager New Products Promotion and Advertising. She also held various Sales and Marketing positions at Corning Medical & Scientific.
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