Introducing BioVid’s Industry-Leading Brand Strategists
As a longstanding supplier in this space, BioVid continues to invest in our brand strategy and communication development practice. We’ve recently deepened our bench of subject matter experts with a trio of senior professionals who have transformed some of the most renowned brands in life science.
Angela Biebel
Angela is a global strategist with 18+ years of extensive brand positioning and communication strategy expertise. As a researcher and Head of Strategy, she has led positioning, communications development and consulting for large, global brands across a wide range of pharma therapeutics, as well as in CPG, financial and telecommunications. Angela has a winning track record of creatively connecting deep human insight with brand strategy to drive business advantage.
Peggy Hirtle
Peggy has a 25-year proven track record of unlocking strategies that transform brands across countless therapeutic areas, including cardiology, oncology, neurology, men’s health, and vaccines for leading life sciences companies. She began her marketing career in consumer-based brand strategy consulting, working across CPG, automotive, communications, and technology industries. It was here that Peggy honed her marketing expertise and strong belief in the power of insight-driven strategies and experiences.
Kim Mizrahi
Kim Mizrahi is a social psychologist with a 20+ year career dedicated to building brands. As a social psychologist, she is drawn to uncovering deep insights into the mindsets, belief systems, and social dynamics that influence behavior and applying that knowledge to help her clients build stronger brands. Kim specializes in global health and wellness brands and also has research and consulting experience across a range of business sectors, from travel to financial services to food and beverage. She approaches every engagement with smart thinking, strategic advice, and thoughtfully executed research designed to bring clients closer to their customers.
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Contact us today to learn how our Brand Strategists can help you unearth and leverage deep human insight and develop brand strategies that drive market advantage. Fill out the form below to schedule a meeting.