by Katie Hogan | Mar 27, 2024 | Expertise
Dan Ariely’s concept of “predictably irrational” has gained considerable attention, suggesting that people’s behaviors are driven by inherent irrationality. While Ariely’s perspective offers valuable insights, an alternative viewpoint...
by Katie Hogan | Nov 15, 2023 | Expertise
In an age of rapid technological advancements, ever-evolving digital landscapes, and shifting consumer behavior, one might assume that the art of persuasion would have undergone dramatic transformations. Yet, an enlightening article from Harvard Business Review posits...
by Cy Cannon | Jun 24, 2022 | Expertise, Insights
The second post in our series on business prediction Can humans do a good job predicting complex outcomes in different life and business domains? If you’re new here, please look at our first post on prediction to deep dive into why businesses need first-person...
by Cy Cannon | Apr 19, 2022 | Expertise
Our first post in a series about the importance of Prediction Science and its implications for product forecasting and business decision-making In our forecasting and demand practice at BioVid, we see an increasing appetite to predict non-product-related aspects of...
