Demand Defender™ - BioVid’s Industry-Leading New Product Demand Platform
Fixing the method, not the data
Award-winning, best-in-class Behavioral Science-based product demand research platform
Segmentation & Targeting
Thinking styles, feeling styles & the science of mental life
Industry-leading segmentation process designed to correct core problems found in traditional segmentations.
Market Access Strategy
Making the convoluted clear
Full suite of access research solutions to fit any brand. Our access research considers the personal, organizational, and environmental influencers of any access decision, and we pride ourselves on making our complex healthcare system clear and navigable.
Emotional intelligence meets market opportunity
Person-centered approach to journey research that generates action-oriented, evocative and digestible deliverables that serve as strategic planning tools for brands.
Accessing what patients can't or won't say
Next generation methods designed to access what patients normally can’t or won’t say in qualitative research.