Making the Invisible Obvious
BioVid is a cognitive insights and cognitive marketing company that helps global healthcare brands understand, predict, and shape stakeholder behavior to optimize commercial success and patient outcomes.
What We Think
BioVid Corporation is a world-class cognitive insights and cognitive marketing strategy firm. We aim to improve healthcare globally by marrying market opportunity with behavioral insight to optimize our clients’ relationships with their customers.
Our groundbreaking methods are scientifically-inspired and strategically designed to match customer mindsets, achieve desired outcomes, and help our clients win in competitive, changing marketplaces.
What We Know
We have deep expertise in the following areas…
- Pharmaceutical Market Research
- Anthropology
- Social Psychology
- Decision Science
- Cognitive Psychology
- Prediction Science
- Clinical Psychology
…which allows us to:
UNDERSTAND BEHAVIOR
Understand the implicit and explicit factors that impact behavior and motivation
PREDICT BEHAVIOR
Recognize meaningful patterns in past behavior, determine motivation, and apply to future behavior
SHAPE BEHAVIOR
Identify strategies that connect with stakeholders on a personal level and prompt behavior change
What We Do
Opportunity Assessment
- Demand & Forecasting
- TPP Evaluation
- Care Pathway / Buying Process
- Payer Access / Reimbursement
Customer Identification
- Segmentation
- Patient Typing
- Customer Influence
- KOL Mapping
Communications Testing
- Positioning
- Messaging
- Creative Concept
- Campaign Assessment
Patient Insights
- Patient Journey
- Foundational Insights
- User Experience
- Ethnography
Health Systems & Market Access
- Demand/TPP Assessment
- Pricing & Contracting
- Clinical Trial Design
- Positioning & Messaging
Launch Performance
- Drivers & Barriers
- Adherence Studies
- Medication Switching
- Brand Tracking
Who We Are
