by Katie Hogan | Mar 27, 2024 | Expertise
Dan Ariely’s concept of “predictably irrational” has gained considerable attention, suggesting that people’s behaviors are driven by inherent irrationality. While Ariely’s perspective offers valuable insights, an alternative viewpoint...
by Cy Cannon | Dec 6, 2023 | Cognitive Equations Dictionary
Equation: Conformity = Norm Awareness + Imitative Action In the dynamic world of pharmaceuticals, understanding human behavior is crucial for successful market research and product promotion. Conformity, a sociological concept that can be neatly summarized as the...
by Cy Cannon | Jun 24, 2022 | Expertise, Insights
The second post in our series on business prediction Can humans do a good job predicting complex outcomes in different life and business domains? If you’re new here, please look at our first post on prediction to deep dive into why businesses need first-person...
