BioVid
Illustration of the BioVid office

About Us

Historic Landmark, Ground-Breaking Consulting

Who We Are

BioVid Corporation is a world-class cognitive insights and cognitive marketing strategy firm.  We aim to improve healthcare globally by marrying market opportunity with behavioral insight to optimize our clients’ relationships with their customers.

Our groundbreaking methods are scientifically-inspired and strategically designed to match customer mindsets, achieve desired outcomes, and help our clients win in competitive, changing marketplaces.

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Our History

Founded in 1998 by Andrew Aprill, BioVid started off as a small boutique firm that thrived on out-of-the box thinking, and on-the-ground senior leadership, core principles that remain in place today. First operating out of Princeton, NJ with a single employee and a 100 square feet office, BioVid has grown exponentially every year since. In 2001, BioVid was one of the first firms to apply Behavioral Science in our work, conducting our first case-based demand study, effectively redefining what the term “accuracy” means in new product forecasting. Now, DemandDefenderTM, the offspring of that early study, is a bellwhether offering in the industry. In 2017, building on that deep intellectual foundation, the head of our Prediction Center of Excellence, Carter Smith, was awarded a prestigious industry award (PMRG/Intellus) for our firm’s advancements in new product demand methodology. In the same year, we also won a PMRG/Intellus award for method innovation based on cutting-edge, psychology-informed approaches to crafting patient insights. Most recently, as we’ve grown and evolved, we have stretched beyond research-based consulting to include a cognitive marketing practice in which senior members of our team create and design behavioral nudges, communications, and patient services on the basis of cognitive insights.

Our Team

It’s no secret our team comprises some of the best minds and talents in the industry. Our employees love working with diverse people on innovative solutions that make a positive impact in the world. Our ability to deliver world-class insights and strategy around the globe is grounded in the fact that, at BioVid, great minds don’t think alike, they think together.

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Our Capabilities

We help life science brands understand and motivate humans through the lens of cognitive ergonomics.

For us, Cognitive Ergonomics is more than just a buzzword. It is the foundation of everything we do. The spirit of Cognitive Ergonomics is simple:  Go beyond ‘voice of customer’ into the more actionable ‘mind of customer’.

Our award-winning offerings are strategically created to take you to that sweet spot. Our methods illuminate deep-seated layers of emotion and cognition, getting to the core of what makes people tick. This gives you the ability to engage people more fully and accurately at every step – from research to marketing.

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Global Reach

We cover a wide range of therapeutic areas, stakeholder groups, and patient types across the globe. Our operations team is the best in the industry. They have spent 20 years vetting and developing partnerships around the globe to ensure seamless success for our clients. Our close oversight of ex-US partners enables us to capture both local nuances and integrate findings across markets.

    World map made of dots showing where BioVid has done business

    Therapeutic Expertise

    We don’t just cover these areas; we passionately immerse ourselves in them. No matter how rare the disease, no matter how obscure the respondent type, we have in-house experts ready to carefully deep-dive into the minds and lives of the world’s most vulnerable and sought-after humans.

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    • Oncology
    • Dermatology
    • Gastroenterology
    • Metabolic Disorders
    • Respiratory/Pulmonology
    • Rheumatology
    • Cardiology
    • Neurology
    • Immunology
    • Infectious Disease
    • Diabetes/Endocrine
    • Autoimmune Disorders
    • Psychiatric Disorders
    • Gender Health
    • Rare Disease
    • Vaccines
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    • Oncology

    • Dermatology

    • Gastroenterology

    • Metabolic Disorders

    • Respiratory / Pulmonology

    • Rheumatology

    • Cardiology

    • Neurology

    • Immunology

    • Infectious Disease

    • Diabetes/Endocrine

    • Autoimmune Disorders

    • Psychiatric Disorders

    • Gender Health

    • Rare Disease

    • Vaccines

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