We help life science organizations understand humans more deeply so they can interact with customers more effectively.

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Our Mission

BioVid partners with life science organizations to solve business problems in support of the greater good. We provide creative-yet-practical business solutions through strategic consulting, best-in-class research, and smart design for leading pharmaceutical and medical device organizations around the world.

Our Latest Innovations

Your Market Will Change – Your Segmentation Doesn’t Have to

We understand the durability problem that faces life science segmentations, and we have found a way to overcome it. Discover the next stage of evolution in segmentation studies: BioVid’s Four Cornerstones.

BioVid is the Demand Partner You Need

We use the science of prediction to sidestep conventional sources of invalidity and inflationary biases. This has allowed us to accurately estimate in-market peak share to within a few percentage points in 90% of our validated cases.

We Make Predicting the Future Look Easy

The experts in our Prediction Center of Excellence have created a suite of evidence-based techniques to help clients make sense of future trends, make better predictions, and make more accurate forecasts.

Time is Money: Mitigate Risks in Clinical Trials Research

Clinical trials are fraught with risks and lack engagement from key stakeholders – leaving you short on time and money. Our three offerings help mitigate those financial and timeline risks by drawing on cognitive and behavioral science and advanced analytics to bring you deep-seated answers to your most pressing clinical research questions.

Our Team

Our people are more than the roles they play at work.

We see our team like we see patients, physicians, and consumers – as humans first. We employ living, breathing, complex human beings with diverse experiences, needs, desires, and struggles. We respect and celebrate their humanness. We aim to attract people who are passionately curious about understanding what it means to be human. We use our diverse life experiences and perspectives to help inform how we work together to solve problems for the world’s leading life sciences organizations. 

Meet Katie:
Desert Dwelling Designer

They don't call her “The Legend” for nothing. 10 years ago, Katie left the city, headed west, and has been blazing her own trail ever since. From BioVid Intern to Implementation Manager to Graphic Designer - she’s ready for any adventure, in and out of the office.

Meet Greta:
Can't Stop, Won't Stop

Greta is tireless. Whether she’s chasing her twins, training for another marathon, or digging deep into data, her can’t quit attitude takes her projects over the finish line - on time, in shape, and with a round of applause.

Meet Kai:
Your Closer

Former Pro Baseball Player turned BioVid Research Director - Kai’s ability to cover all the bases, pitch winning solutions, and hit strategic home runs for our clients puts him at the top of our roster. If you need a win, you need BioVid.

Meet Niko:
Research Rock Star by day, Literal Rock Star by Night

Niko is not only a maestro of tantalizing tunes, but he also has a unique ability to orchestrate the deepest insights, no matter how rare the disease or how obscure the patient type. If you want someone who rocks at research and electric guitar, call BioVid.

Meet Mona:
Ensuring Quality Control In and Out of the Kitchen

Misspelled words and bad grammar aren’t the only thing Mona eradicates. Her cake-making-hobby-turned-business donates all profits to organizations that help mitigate food insecurity in the US and around the globe. Thanks to Mona, quality is never an issue at BioVid, and neither is satisfying our sweet tooth.

Meet Beth:
Giving ‘Jack of all Trades’ a Run for His Money

Managing compliance regulations for multi-million-dollar companies isn’t a walk in the park, but Beth Leszczynski makes it look that way. That said, for Beth, a walk in the park isn’t adventurous enough. When she’s not successfully executing client audits and overseeing project compliance, she’s mountain biking, rock climbing, hiking, and ya know… running a modest furniture business out of her garage.

Cake baker mixing batter. Woman running cutting a board using a saw Musician posing for a picture. Woman running a marathon. Baseball player Hard working woman standing by her truck.
Meet Sam:
Senior Implementation Manager

What do roleplaying games and painting mini figurines have to do with being a successful Project Management Professional? Everything! Sam's attention to detail and ability to find creative solutions to complex problems is a strength they exhibit both at work, and at play. This is why the most challenging recruits are Sam's favorite; their dedication to curiosity and creativity are integral to making even the most demanding projects a success.

Meet Erin:

Erin’s passion for design doesn’t disappear when she closes her laptop for the night. Whether she’s modeling clothes for her friends’ boutique, decorating her apartment, or checking out the latest taco spot in Indy, Erin sees every experience as a design opportunity.

Meet Caitlyn:
Senior Implementation Manager

Caitlyn is no stranger to heavy lifting - in the gym and on the job. Managing the complexities of global research projects is a task that only the strong survive, which is why Caitlyn doesn’t take her job, or her barbells, lightly. Her power moves in the gym translate into our client’s power moves in the field.

Meet Ann:
Associate Director, Accounting

Being the Accounting Manager for a dynamic and growing organization is no small feat. When Ann isn't balancing the books, she heads to her garden to balance her mind. Faced with flowers or finance, she calmly performs like a pro.

Meet Angela:
Senior Director, Insights & Strategy

Angela's love of the outdoors and insatiable curiosity often keep her chasing new adventures. When she's not hiking mountains or scuba diving, she's chasing insights. Her 18+ years of leading research and developing strategies are rooted in and driven by her deep interest in human behavior, particularly as it relates to healthcare decisions.

Meet Jay:
IT Systems Administrator

When he's not flying around the world photographing historic castles, stunning landscapes, and elusive wildlife, Jay is flying around our headquarters; ensuring our technology runs as aptly as a NASA space station. Having visited 35 countries and counting - what’s next on his travel bucket list? Maybe the moon?!?!?

Sam playing board games. Erin trying on new shoes. Caitlyn lifting weights. Woman running a marathon. Baseball player Hard working woman standing by her truck.
More Employees Coming Soon!

Our Thoughts

Context Shapes Mindsets: The Case for People as “Predictably Contextual”

Dan Ariely's concept of "predictably irrational" has gained considerable attention, suggesting that people's behaviors are driven by inherent...

Conformity: A Powerful Force in Pharmaceutical Markets

Equation: Conformity = Norm Awareness + Imitative ActionIn the dynamic world of pharmaceuticals, understanding human behavior is crucial for...

The Timeless Power of Persuasion: Using Human Truths to Enhance Market Strategies

In an age of rapid technological advancements, ever-evolving digital landscapes, and shifting consumer behavior, one might assume that the art of...

Navigating the Suspense of Chronic Diseases: Uncertainty, Hope, and Fear

In our Dictionary of Cognitive Equations, we offer a formula for Suspense — an experience prevalent among individuals living with intense chronic...

The Impact of Meaninglessness on Despair

Equation: Despair = Suffering - Meaning Viktor Frankl, an Austrian psychiatrist and Holocaust survivor, dedicated his life to understanding the...

Finding Goldilocks Participants to Help Us Make Better Predictions in Life Science

The second post in our series on business prediction Can humans do a good job predicting complex outcomes in different life and business domains? If...

Why We Need Humans to Help Us Predict Market Evolution

Our first post in a series about the importance of Prediction Science and its implications for product forecasting and business decision-making In...

Stop “Guesstimating” Your Product’s Future Market Share

Discover our proven, science-based system for accurately measuring product demand. View the infographic below, and contact us for more info.

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