Meet
CIAIRA™
AI Trained on Cognitive Science
CIAIRA™ Understands Humans in HD
50+ Emotions
+ Intensities & Propensities to Act06 Personality Traits
+ Customer Segments & How to EngageCIAIRA™ Today
BioVid has integrated proprietary evidence based intellectual capital as well as insights from cognitive and behavioral sciences into an AI tool that meets the rigorous privacy demands of healthcare research in the pharmaceutical industry.
CIAIRA™ can be used across research methodologies and has a proven track in segmentations, demand, and message testing research.
BioVid’s Proprietary AI Tool Helps Marketers:
Motivate Action
Generate data-driven insight into what motivates and demotivates action
Illuminate Segments
Create psychological-insights into segments that are durable and actionable
Aggregate Knowledge
Across past studies to report & optimize new research instruments
CIAIRA™ in the Future
CIAIRA™ will evolve as we continue to integrate more insight from social and cognitive sciences into the model. Our innovation team is currently working on motivation, identity, and value identification and in the early phases of developing a synthetic audience offering.
Synthetic data generation/enhancements
Innovative ways to collect and sense primary research responses
Ways to model treatment context and behavior
CIAIRA™ in The Future
Synthetic data generation/enhancements
Innovative ways to collect and sense primary research responses
Ways to model treatment context and behavior
The Importance of Detecting & Analyzing Emotions Precisely
Powered by 20+ years of emotion science, CIAIRA can identify over 50 nuanced emotions. Importantly, CAIRA also offers insight into which emotions are motivating, which are not motivating, and how intensely research participants experience these emotions as well.
[It’s] very sad to see a patient suffering from cognitive impairment – if there is something I can do to help, I would be happy to prescribe it. My family members had dementia so I am aware of the caregiver burden” – MD
Others
Sadness
Wrong
Propensity to Act
Wrong Strategy
CIAIRATM
Compassion
Correct
Propensity to Act
Correct Strategy
CIAIRA™ In Action:
Detecting Emotions in HD
Powered by 20+ years of emotion science, CIAIRA can identify over 50 nuanced emotions. Importantly, CAIRA also offers insight into which emotions are motivating, which are not motivating, and how intensely research participants experience these emotions.
CIAIRA™ Illuminates Segments, Allowing You to Change Behaviors
CIAIRA™ is able to analyze your data and the resulting segments in HD, highlighting propensity to act (emotions), emotional barriers, and correlations to perceptions and behaviors. This allows you to more deeply understand your splits and generate audience specific strategies that are tailored to their unique experiences.
Strategy A
Strategy B
BioVid’s Own In-house AI Executive
Marco Barcella
Executive Director, Technology & AI Innovation
Marco has twenty years of experience in artificial intelligence and healthcare, including involvement with IBM Watson Health. He is passionate about cognitive sciences and how we as an industry can use AI to positively impact behavior. His expertise includes building products that improve wellbeing and clinical outcomes such as mental, metabolic health and chronic conditions, at startups and at scale.