As we head to Chicago for ASCO 2026, the most critical questions go beyond which trials met their...
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The Knowledge Broker’s Advantage: Market Research in the Age of Infinite Information
Author: Gregg Quy, Senior Director, Insights & Strategy There is a famous story about...
Meaning-Making and Meaning-Faking in the AI Era
A recent Wharton experiment found that AI assistance can hurt users substantially when the AI is...
Understanding Geopolitical Influence and the U.S. Most Favored Nation Health Policy on Market Access Strategy
| Author: Alison Kneen, Global Market Access Practice Lead, BioVid Geopolitics is crucial to...
Why an Oncology CoE? Because Complexity Has Outpaced Human Capacity.
A widening synthesis gap - the distance between the overwhelming volume of clinical data and a...
Your Patient Has Three Brains. Your Research Only Reaches One, Maybe Two.
Patients can't fully explain their own health decisions. Much of the processing happens before...
Beyond the Data: Why the Next Phase of ADC Success is Behavioral, Not Biological
For decades, oncology has pursued the ‘magic bullet,' precision therapies that selectively...
Your Customers Already Have a Third Brain. Now What?
A new paper out of Wharton should change how you think about every piece of AI-inclusive research...
When Trade Policy Meets Drug Pricing: Why Market Access Strategy Must Evolve
Author: Alison Kneen, Global Market Access Practice Lead, BioVid Recent developments surrounding...
Ireland’s Strategic Shift: Navigating New Market Access Opportunities in a Changing Geopolitical Landscape
Author: Alison Kneen, Global Market Access Lead, BioVid In the wake of recent geopolitical shifts,...
Global Market Access 2025: Strategic Imperatives for 2026 and Beyond
Author: Alison Kneen, Global Market Access Practice Lead This year has seen more changes in market...
BioVid Launches Oncology Center of Excellence to Advance Client Success in Complex Cancer Market
Leading Cognitive Insights Agency Expands Oncology Capabilities Under Leadership of Meredith...
BioVid Corporation Appoints Peggy Hirtle as Chief Executive Officer
Founder-led firm transforms from respected boutique consultancy into next-generation life sciences...
BioVid’s Groundbreaking AI Platform, CIAIRA™, Honored as a Winner in the 2025 Artificial Intelligence Excellence Awards
Bristol, PA—April 1, 2025 — BioVid is proud to announce that it has been named a winner in the...
The Lucky Patient Paradox: When Good News Creates Silent Suffering
For many gynecologic cancer patients, receiving positive medical news—such as early detection, a...
The Hidden Price of Connection: When Healing Hearts Break
In oncology units across the world, an underexamined paradox unfolds daily: the relationships that...
The Mirror Moment: Understanding Trauma in the Post-Mastectomy Experience
In the quiet of a hospital room or the privacy of their own bathroom, women who have undergone...
No Laughing Matter: The Paradox of Humor in Cancer Care
In oncology settings, moments of levity arise amidst despair, revealing the paradoxical nature of...
Hope: A Beacon for Patients Living with Chronic Diseases
In the murky waters of chronic illness, hope can be a life raft. It can be an anchor that keeps a...
The Loneliness Equation: A Market Maze for Healthcare
Loneliness is not just a fleeting pang after a canceled movie night. It's a chronic, silent...
The Cognitive Equation for Pessimism in Chronic Disease: A Patient-Centered Perspective
Equation: Pessimism = Anticipation + SadnessFor patients navigating the challenges of chronic...
Context Shapes Mindsets: The Case for People as “Predictably Contextual”
Dan Ariely's concept of "predictably irrational" has gained considerable attention, suggesting...
Conformity: A Powerful Force in Pharmaceutical Markets
Equation: Conformity = Norm Awareness + Imitative ActionIn the dynamic world of pharmaceuticals,...
The Timeless Power of Persuasion: Using Human Truths to Enhance Market Strategies
In an age of rapid technological advancements, ever-evolving digital landscapes, and shifting...
Navigating the Suspense of Chronic Diseases: Uncertainty, Hope, and Fear
In our Dictionary of Cognitive Equations, we offer a formula for Suspense — an experience...
The Impact of Meaninglessness on Despair
Equation: Despair = Suffering - Meaning Viktor Frankl, an Austrian psychiatrist and Holocaust...
Cultural Cooling in Medical Care
The Impacts of Patient Hostility on American Doctors and Implications for the Pharmaceutical Industry
Finding Goldilocks Participants to Help Us Make Better Predictions in Life Science
The second post in our series on business prediction Can humans do a good job predicting complex...
Why We Need Humans to Help Us Predict Market Evolution
Our first post in a series about the importance of Prediction Science and its implications for...
Stop “Guesstimating” Your Product’s Future Market Share
Discover our proven, science-based system for accurately measuring product demand. View the...
BioVid Announces New President, Peggy Hirtle
BioVid Corporation today announced the recent appointment of seasoned brand strategist and expert,...
Cognitive Equations Dictionary
BioVid’s Cognitive Insights Dictionary simplifies complex human phenomena into easy-to-grasp formulas. These equations are offered as aids to comprehending the challenging experiences associated with living and treating chronic and acute health conditions.