Market Access Practice
Where Market Access Meets Human Insight
Market Access
Our Market Access team has decades of experience in global markets, fueled by a passion for science and research. We are known for providing innovative solutions to market access challenges based on behavioral science and industry-leading AI applications. This enables us to deliver deeper insights more quickly, helping us develop strategic market access solutions for our clients.
About Us
We are a life sciences consultancy that partners with clients at the global and national/affiliate levels to provide strategic market access support for their assets from Phase 1 through the end of the product lifecycle.
We have:
Unparalleled market access expertise in both global and local healthcare markets.
Extensive competence across therapy areas, including cell and gene therapies and other Advanced Therapy Medicinal Products (ATMPs).
Innovative solutions that combine traditional science with behavioral science and cognitive insights, aided by our proprietary AI tools.
A strong history of delivering robust strategic consulting advice, built over nearly four decades of market access experience.
Our consulting approach is grounded in understanding the required studies and evidence, integrating value drivers and providing market access insights to form a clear, strong strategy.
The key to a good strategy is understanding the market—what is happening now and what could happen in the future. Together, we analyze your data, identify your key strengths, and prioritize your challenges. With this approach, we help you maximize the potential of your assets and accelerate patient access to treatments.
Integrated Solutions
We provide integrated solutions that span the product lifecycle.
Upcoming Events
Meet Our Market Access Team
Alison Kneen
Alison is based in the U.K. and has a passion for market access she was an inaugural member of the first ever market access team in industry. She comes with a wealth of experience . This was built over the last three decades in GSK, AstraZeneca, Novartis and laterally in consulting with IQVIA’s market access team, Clarivate as Senior Vice President Market Access Consulting and Vice President and General Manager of Consulting at Evidera part of ThermoFisher.
Alison is seen very much as a global expert in all aspects of strategic market access and specializes in launch excellence and rare disease.
Laurie DiModica
Laurie is based in the U.S. and brings 25+ years of market access, commercial strategy, forecasting and opportunity assessment experience to BioVid, having held Principal and Senior Director/Practice Lead roles at Decision Resources Group and Clarivate Analytics.
Laurie has managed a London-based access consulting unit that successfully delivered a range of US and global-level market access and HEOR engagements for clients. Her access advisory experience extends to biopharma, medtech and digital solutions companies.
Kirstin Kremer
Since 2006, Kirstin has focused on Market Access specifically related to employers, commercial health plans, specialty pharmacy and health systems. Kirstin has a deep understanding of value-based care (VBC), health economics outcomes research (HEOR) data, health IT, as well as quality metrics.
Jennifer Warren
Jennifer has a diverse background with over 15 years’ experience in healthcare and higher education. She holds a PhD in education, along with advanced degrees in human nutrition and business/marketing. She is a skilled moderator serving as a lead on many US PMR-based engagements.
Eric Duncan
Eric serves as a strategic advisor on market access engagements, with two decades of experience advising clients in the pharmaceutical, biotechnology, medical device and diagnostics spaces. He brings extensive US experience in payer channel strategy and engagement tactics, IDNs/provider dynamics, value demonstration, pricing, contracting and distribution models. Eric provides expertise in both qualitative and quantitative research methods and analysis with stakeholders from diverse organizations, including MCOs, PBMs, hospitals, physician networks, purchasers, pharmacies and employers.
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