Award-winning
Emotivate™
Closing the Say-Do Gap with Evolutionary Psychology
Why Communications Fail
People often say one thing in research but act differently in reality, leading to communication that tests well but fails in the market. The Emotivate™ platform recognizes feeling as a form of thinking and leverages the science of emotion to ensure communications move audiences to act.
The Science Behind Emotivate™
Emotivate™ is a communication testing approach powered by 30 years of Evolutionary Psychology.
Emotivate™ leverages rigorous academic research that has determined which of 70+ emotions activate and deactivate behavior, providing strategic insight into whether communication will motivate action in the market.
We use emotion science to understand how emotions relate to action by comparing emotional responses to scientifically benchmarked emotions.
How Emotivate™ Works
Applied Science:
Understand and measure emotions evoked by communications against scientifically benchmarked emotions.
Behavior Activation:
Identify how to edit communications so that they evoke emotions that drive behavior. Emotivate™ bridges MR results with real-world performance.
Emotional Intelligence + AI:
BioVid’s proprietary AI detects nuanced emotional responses and their impact on behavior. This is critical for understanding activation since emotions that seem similar vary greatly in their ability to prompt action.
Why Choose Emotivate™?
Accuracy:
Identify 70+ emotional responses with accuracy and precision.
Clarity:
Pinpoint which campaign elements will activate customers, and which elements need to be tweaked to activate target audiences.
Confidence:
Reduce second-guessing about market performance and move forward with concepts that will perform well in market.