Your strategic compass for navigating a changing market
Sentient Segmentation™
What if segmentation wasn’t just a snapshot in time but a compass — a guide rooted in enduring human truths? What if you could understand what drives your customers today, anticipate how they’ll evolve tomorrow, and engage them effectively no matter how the market shifts?
The Problem:
Traditional segmentations fall into the Triple Deficit Trap:
01
Actionability: They remain theoretical, leaving you wondering how to actually engage segments in the real world.
02
Durability: Traditional approaches rely on surface behaviors that shift constantly, forcing you to start over every time the market changes.
03
Believability: They feel disconnected because they miss the deeper human motivations that explain why people act the way they do.
The Solution:
Sentient Segmentation™ uses validated social science insights to flip the script. It doesn’t just capture what your customers are doing; it reveals who they are—their values, motivations, and drivers—and why they do what they do. By focusing on these enduring human truths, we deliver segmentations that are.
With Sentient Segmentation™, you don’t need new segments every time the market shifts—because you already understand what moves your customers at their core.
01
Actionable: Because BioVid connects insights to the real world—enabling you to identify, engage, and inspire segments where it matters most, whether that’s tagging lists or shaping messaging strategies.
02
Durable: Because core motivations, values, and orientations are foundational—they don’t change as quickly as surface behaviors.
03
Believable: Because they resonate with what real people feel, think, and do—explaining not just the “what” but the “why” and how behaviors will evolve.
The Value:
Sentient Segmentation™ is your strategic compass for navigating a changing market. It equips you with a deep, human-centric understanding of your customers so you can:
- Engage effectively today: Align with what matters most to your audience.
- Anticipate tomorrow: Confidently predict how evolving forces will shape behavior.
This enduring foundation keeps you attuned to your customers as they change, and ready to act.
